As the firm prepares to launch Anki Overdrive and position itself as 'household name for consumer robotics', Anki appoints EA veteran, Mark Bradley.

Anki welcomes games industry veteran to its ranks

Robotic toy company Anki has appointed a new chief revenue officer, ahead of the launch of its battle-racing game, Anki Overdrive.

Former Electronic Arts veteran, Mark Bradley has joined the firm where he will be devoted to accelerating the company’s international expansion and establishing Anki as a household name in consumer robotics.

His appointment aims to cement Anki as a pioneer in the gaming and entertainment industry, blending video gaming with toys through robotics and AI.

Bradley I a 12 year veteran of the games industry, having previously served as vice president for Asia Pacific at EA and having worked on titles including FIFA, Battlefield, Need for Speed, Plants vs. Zombies, The Simpsons and Star Wars.

“Mark brings a wealth of knowledge and experience to Anki from working on some of the biggest and best entertainment brands around the world,” said Boris Sofman, Anki co-founder and CEO.

“As we push towards the release of Anki Overdrive, he will be instrumental in helping us achieve our goals this holiday and execute our creative vision to continue to push consumer robotics to the next level; and we look forward to him continuing to do so in the future as we expand and grow into a larger and more diverse company.”

Anki now prepared to launch Anki Overdrive, a game in which playerstake command of real robotic supercars using mobile devices as they battle and race on battlefields.

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