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"Peppa's continued appeal offers us the opportunity to broaden our Crayola pre-school offering with a property that appeals to both boys and girls.”

Peppa Pig joins Crayola Color Wonder range

Vivid has announced the addition of a new Peppa Pig licensed pack within its Crayola Color Wonder range portfolio.

The ‘no mess’ colouring in range uses unique ink, which only appears on special paper, providing consumers with reassurance and confidence.

With Peppa Pig celebrating 10 years of muddy puddles, the brand continues to see growth, with the TV programme being the number one rated show on both Nick Jr and Channel 5’s Milkshake.

Crayola has experienced success at retail with the Color Wonder brand since its launch, driven in part through the acquisition of key licenses including Frozen, Minions, Doc McStuffins, Disney Princess and a competitive price point.

Leon Jarmolowicz, head of marketing, Crayola UK commented: “As a global brand success story, Peppa Pig continues to retain its position as the number one pre-school license in the UK and its continued appeal offers us the opportunity to broaden our Crayola pre-school offering with a property that appeals to both boys and girls.”

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