LEGO is bringing the LEGO Imagination Factory to Westfield London between August 28th and 31st.
Westfield London will provide a space for visitors to free build LEGO and interact with a graffiti wall and augmented reality photo area.
The likes of Pink Lady, Wall’s and Coca Cola have already showcased interactive activities at the venue throughout August.
“We are thrilled to see Wall’s, Pink Lady, Coca Cola and LEGO use our experiential spaces to showcase their campaigns and reach a new audiencem" said Myf Ryan, director of marketing, UK & Europe, at Westfield.
"Research Westfield conducted found that 57 per cent of people want inspiration from a shopping trip and almost 70 per cent of shoppers think that non-retail elements are an important part of the shopping experience.
"Westfield’s specialist in-house creative solutions team continue to work with retailers and brands to elevate new initiatives to offer our visitors new shopping experiences.”