Golden Bear is partnering with farm parks across the UK in order to help promote the message of outdoor play.
The initiative is part of the firm’s launch campaign surrounding the newest addition to its My First JCB range: the Fun Farm Tractor Tim vehicle.
The partnership will aim to encourage pre-schoolers to develop an interest in outdoor play and enable them to experience their first taste of farming.
Golden Bear has also devised regional PR initiatives that will offer families the chance to win family day passes to their local farm parks, as well as the chance to win a selection of toys from Golden Bear’s My First JCB product range.
The new Farm Fun Tractor Tim arrives with a trailer and a drop down tail gate that can be detached from the tractor.
“We felt this programme was a natural step to help promote the My First JCB Farm Fun Tractor Tim to parents and preschoolers,” said Barry Hughes, commercial director at Golden Bear.
“Farm parks are a great way for youngsters to experience a farm environment for the first time and all the vehicles that come with that, so we’re looking forward to seeing the results.”