VTech has outlied the extensive marketing campaign behind it new range of collectables, Flipsies that includes a partnership with Disney Channel.
Throughout the summer, an extensive TV campaign featuring a 30” spot, will introduce three of the Flipsies characters: Grace, Styla and Jazz, with Sandy’s House and Yacht at the centre of an alternative version.
The heavy weight TV plan will air Flipsies right up to Christmas.
Meanwhile, from September to October, Flipsies wil be sponsoring Disney Channel and Disney Junior back to school mornings, featuring four different animated creatives, supported by a three-week online competition.
The VTech brand will also be lighting up the big screen through a partnership with DCM’s Kids Club, estimated to deliver over 1.3 million admissions.
DCM’s network covers 80 per cent of all UK cinemas, including Odeon, Cineworld, Vue & Picture House cinemas. Running every Saturday morning and every morning across the half-term Flipsies advertising will be featured ahead of some of the biggest kids’ films.
Children’s print media will also feature in the plan, underpinned by a strong PR campaign, creating shareable content, competitions and product reviews.
Online, the Flipsies’ interactive site www.flipsies.co.uk will allow kids to discover more about each character as well as engage with games and print outs, quizzes and a collection of videos.
“Entering the girls collectables category for the first time, we knew we needed an impactful campaign that would give the Flipsies maximum exposure,” said Rebecca Lazarus, senior brand manager, VTech.
“This multi touch point marketing plan reaches girls four to seven to deliver just this.”