Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Dora the Explorer and Paw Patrol will all be at the focal point of the promotional campaign.

Nickelodeon to put hit kids’ brands at top of Christmas wish lists this year

Nickelodeon is looking to get the likes of Teenage Mutant Ninja Turtles, SpongeBob and Paw Patrol at the top of all kids’ wish lists this Christmas.

The firm has detailed its plans to increase the consumer visibility of its hit brands in the run up to the festive season, with selected products used across a number of licensees.

Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Dora and Friends: Into the city and Paw Patrol will all feature in the pre-Christmas campaign.

“We are concentrating on supporting our brands in this crucial period for the benefit of all of our licensees,” said Marianne James, vice president of Nickelodeon and Viacom Consumer Products.

“We will be looking for licensee support to maximise our opportunities. Our aim is to make our brands top of every child’s Christmas wish list this year.”

The Nickelodeon UK Network is now available in over 13 million cable and satellite homes, reaching more than 10 million viewers a month.

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