ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Flair has detailed the summer marketing plans for the launch of its new girls’ collectables range, Pet Parade.
Believed to be filling a gap on the toy shelves for a new animal-based girls’ collectable range that “offers play value outside of simply collecting,” Pet Parade launches with a full schedule of TV advertising, digital campaigns and a major summer tour event with ToyTesters TV.
“Puppies have always been popular and we see this brand as further confirmation that GP Flair
is one of the leading suppliers in the girls’ toy market in the UK,” Kirsty McKenzie, girls marketing manager at Flair, explained to ToyNews.
Pet Parade will also benefit from a dedicated website where kids can log in and join the Pet Parade Club, giving them access to a host of extra activities.
“With all of this in place, we see the range of collectable puppies and higher price play-sets as a hit combination of stocking fillers and main gifts this Christmas,” added McKenzie.
