Toy firm Ty has created a special Cecil the Lion Beanie Baby in order to raise funds for animal conservation causes across the globe.
The unveiling of the Beanie Baby follows the global uproar over an American dentist accused of killing the much-loved lion named Cecil in an allegedly illegal hunt in Zimbabwe.
NBC News reports that the Chicago-based company, Ty Inc. hopes that the Beanie Baby will help raise awareness for animal conservation.
Ty Warner, CEO of Ty Inc. said he hopes the toy will “give comfort to all saddened by the loss of Cecil.”
All profits from ‘Cecil the Lion’ sales will go to the Wildlife Conservation Research Unit of the University of Oxford.
The ‘Cecil the Lion’ Beanie Baby will hit shelves across the US at the end of September with the price tag of $5.99.