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The new range of fashion dolls focuses on four characters, offering a 'geek chic' lifestyle approach.

MGA launches Mc2 fashion dolls

MGA Entertainment has launched a new fashion doll line called Project Mc2.

The new line boasts a ‘geek chic’ lifestyle approach for tween girls through ‘smart and savvy science-inspired play’.

The range of dolls focuses on four characters who attend Maywood Glenn Academy, but are also part of a secret organisation, NOV8 (pronounced innovate)

Each has a different personality, interests and sense of style. They are:

  • McKeyla McAlister (Mc2), a writer, hipster and undercover spy.
  • Adrienne Attoms (A2), a Spanish culinary chemist.
  • Bryden Bandweth (B2), a tweeting, digital photographer tech expert.
  • Camryn Coyle (C2), a genius who loves to skateboard

Project Mc2 is launching on August 7th, the same day as the Netflix original series of the same name.

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