Bananagrams Inc. returns to the UK with a redesign of the small space word race Zip It, created with customer and retailer feedback in mind.
The vibrant pouch features a new colour way, clearer the and new strapline to more explicitly position the game as a compact plaything, ideal for travel. The scoring zippers remain, however the one to ten points scales have been moved to the sides of the pouch to give the game an altogether slicker look and feel.
The fast-paced two-player game features 24 lettered cubes and these too have been given a facelift with the lettering colour changed to match the new blue pouch design.
“I’m thrilled with the new look Zip It,” commented Bananagrams’ Top Banana, Rena Nathanson. “I hope UK retailers will share my vision for this being the must-have travel game for every UK family. There are so many ways it can be positioned for the travel market due to its portability and compact size. Game-play fits on train and plane tables, and it’s ideal for camping, caravanning and coach trips or even in places like cafes, bars and restaurants.”