is inviting LEGO fans to test new product ranges and even star in a music video. Tour invites children to test LEGO ranges at grand finale

Children will have the chance to test a range of LEGO products in the grand finale of the Tour, hosted by Hamley’s.

A range of LEGO brands including LEGO Friends, LEGO Elves and LEGO Disney Princess will be showcased on the final day of the Tour in Hamleys’ Regent Street store, London.

Throughout the day, children will be able to play with, test and give their opinions on the LEGO sets with children’s TV presenter, Nigel Clarke.

In the afternoon, children will be invited to transform themselves in to a LEGO Friends character and star in the LEGO Friends Pop Stars video that will be published online after the Tour.

Gemma Gallagher, founder of, commented: “We’re thrilled to have LEGO support our Tour and what a finale it’s going to be. As well as giving children the opportunity to test toys for LEGO, we’re really excited to be able to invite children to star in our LEGO Friends Pop Stars video.

"Hamleys is the perfect place to be able to deliver such immersive brand experiences. The theatrical and fun environment enables consumers to join in fantastic activities and we’re really pleased to be able to offer this opportunity to children this summer.”

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