Sambro’s new lines are being supported by an integrated marketing campaign, with the first wave of television advertisements airing now.
The Frosty Fruit and My Enchanted Mirror ads are both being broadcast across popular kids channels including Cartoonito, Nick Jr. and Tiny Pop.
Retailers have seen an increase in demand for the two products since the ads first aired. A second burst of advertising will commence from mid September and PR activity will also include a blogger outreach programme and a Christmas campaign.
“We have some fantastic new lines at Sambro and Frosty Fruit and My Enchanted Mirror are the first of our planned TV campaign for 2015,” commented Ian Cuthbert, Business Development Manager at Sambro.
“We are supporting all our new lines with TV advertising right up until Christmas to drive sales for our retailers. The response so far has been brilliant so we can’t wait for the next lot of TV to commence.”