Australia-based toy maker Moose Toys has taken aggressive action to protect its best-selling Shopkins brand against counterfeiters, as the firm’s agents, together with local police, raided two Chinese manufacturers located in Yiwu, China.
Over 150,000 counterfeit Shopkins toys were seized by local police and Moose is now assisting the local police in launching a criminal action.
This raid is the result of a months-long investigation undertaken by Moose and its anti counterfeit and intellectual property USA legal team at Epstein Drangel.
“Shopkins is a global phenomenon with a passionate fan base," said Paul Solomon, co-CEO of Moose Enterprise.
"It is critical that we cease any counterfeit activity so that Shopkins fans can be certain they are buying the genuine product. Any business, from manufacturer through to retailer, found to be importing, distributing or selling of counterfeit Moose branded products will be aggressively pursued with every legal means necessary.
“Our mission to stamp out counterfeiting will continue to operate at full speed, protecting our brands and our customers’ rights to buy genuine, safe products."
Moose will continue to closely monitor all illegal manufacturing, importation, distribution and retail sales of their brands.
“Moose has asked us to aggressively pursue any instances of counterfeit activity occurring globally," added Jason Drangel of Epstein Drangel.
"We have instructions to take immediate action against all offenders. Moose is very dedicated to the protection of its brands and the toy and lifestyle products that they create and will not tolerate any counterfeit activity that could endanger the safety of a child.”
Moose encourages any consumers, wholesalers or retailers who are unsure if the product they are being offered to purchase is genuine to contact firstname.lastname@example.org to seek guidance.