Clementoni has expanded its Science Museum collection with Mio the Robot, Electricity, Anatomy, Astronomy and Herb Lab Kits.
The latest Science Museum toys have already hit retailers and the firm have many more products in the range, planned for 2016.
Designed to help children learn about science, develop fine motor skills, as well as strengthen their observational abilities, the new toys will also launch across various European retailers in upcoming weeks.
The launch has been supported with television advertising across all major children’s channels throughout July and August.
See below for the television advertisement.