Re-launched with a new look and ethos, Bratz have released a new single, a range of emojis and fresh webisodes.
Recorded by US teen star Skylar Steckler, Bratz What’s Up is now available on iTunes.
Elsewhere, the new Bratz Emojis are also available now in the App Store featuring illustrations of the Bratz girls.
The core Bratz dolls, Cloe, Yasmin, Jade and Sasha were officially re-launched last week, along with the newest member to their group, Raya.
“Bratz have always led the industry in providing a diverse collection of dolls that offer girls a way to play as creatively as possible,” said Isaac Larian, CEO of MGA Entertainment.
“What makes the new Bratz collection so unique is that we’ve also included immersive ways for girls to create their own worlds physically and digitally. Bratz is back to arm girls with the confidence to know that it’s good to be yourself; and it’s good to be a Bratz.”