Tomy is celebrating some of this year’s biggest licences with extended product ranges featuring Star Wars, Marvel and Pixar’s upcoming release Inside Out.
The firm has bolstered its collection of impulse collectable toys, with the launch of new blind bags and impulse ranges such as Star Wars Light-Up Light Sabers and Disney Cinderella Buildable Figures.
Meanwhile, the firm is extending its Teenage Mutant Ninja Turtles range with a Collection Pack featuring the turtles in a range of concepts including figure keyrings, badge studs, bike valve caps, pencil toppers and half-bust figures.
Elsewhere, the firm is gearing up for the release of Disney-Pixar’s Inside Out with a creative play range launched to coincide with the film opening on July 24th.
Inspired by the film, Tomy is giving kids the chance to explore the emotions’ Control Console and Headquarters with the themed play-set.
Creative play is tipped to b enhanced with a range of special features from Tomy’s toy range that includes characters that light-up when placed near the Console as well as memory spheres which project special scenes when used with the Headquarters.
Figures include Joy, Sadness, Fear, Disgust and Anger that each sell at £6.99. Each character comes with a memory sphere that projects a special scene.
In its plush range, the I Cry Candy Bng Bing Feature Plush can sing the Bing Bong song and say key phrases from the film and is priced at £29.99.
Meanwhile, the Console itself is priced at £16.99, while the Headquarters Playset will retail at £39.99.
John Lasseter, chief creative officer, Walt Disney and Pixar Animation Studios, said: “The toys Tomy has created for Inside Out are fantastic – they’ve truly brought our characters to life.
“We put our hearts into these films, so it’s incredibly important to us that our toy-making partners care about and reflect these character we know so well.”