Power Rangers Dino Charge is hitting the road with a summer tour of the UK, before making its debut on kids’ channel Pop this August.
The experiential campaign will see Power Rangers Dino Charge visit various events across the country, kicking off with a stop at CarFest North in Cheshire and culminating with a ToyTesters.TV tour.
From July 31st to August 2nd, the Dino Charge Experience will come to life with a giant red inflatable, a hub of activities and a Ranger Training area as well as a Dino cinema giving kids a look at the first episode before it airs on TV.
Dino Charge will then head to CarFest South in Laverstoke from August 28th to 30th, before heading to ToyTesters.TV as part of a week-long tour kicking off from August 3rd and visiting three Hamleys stores: Glasgow, Manchester and London.
During the tour, kids will be able to test out the new Dino Charge Megazord and Morpher toys as well as stand the chance to win a Power Rangers goodie bag.
Dino Charge toys will be further supported with a heavyweight TV and cinema advertising campaign.
The new series will see a new team of Power Rangers come together to use dinosaur spirit energy to save the world. The toy line features a range of action figures, Zord Builder and role-play toys.
Tess Parsons, Power Rangers product manager, said: “Experiential activity offers a fantastic platform for us to engage children with Power Rangers Dino Charge as well as getting the toys into kids’ hands.
“In addition, this activity provides a great hook to generate PR content, raising awareness of the brand and toys to a wider audience outside of the events.”