Character Options has signed TV personality Anna Williamson as the host of its online campaign for Yummy Nummies.
Originating in Japan, Yummy Nummies is a brand that allows kids to make and create micros versions of their favourite foods.
At the heart of the campaign is the Mini Kitchen Magic that has been captured in a video hosted by Anna Williamson and two young helpers. The video will be the lead film of the new Yummy Nummies TV YouTube channel to be launched this week.
“We are delighted to be working with Anna as part of our Yummy Nummies campaign strategy,” said Jerry Healy, marketing director.
“Her sunny personality and proven ability to connect with children is just what is needed to show the creative potential behind the brand. Anna’s video will be the first thing that kids see whenever they go online to Yummy Nummies TV. Once there, they will be able to connect with other YouTube contributors that have created videos of themselves making Yummy Nummies treats.”