The online discounting day will now become an annual event.

Amazon Prime Day sales up 18 per cent on Black Friday

Amazon has detailed its plans to make Prime Day an annual after seeing sales surge 18 per cent up on last year’s Black Friday sales event.

The online trader saw an average of 398 orders placed per second across the globe and 266 per cent higher than normal trading on the same day last year.

34,4 million items were ordered worldwide by the etailer’s Prime customers on Wednesday, July 15th as the day was described by Amazon Prme’s vice president Greg Greeley as a ‘huge success.’

“Going in to this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” he said.

"After yesterday’s results, we’ll definitely be doing this again.”

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