VTech has announced a year-long partnership with the Tiny Pop to sponsor its new Tiny Pop Birthdays feature.
Running seven days a week, three times a day, VTech will feature six different creative, all focused around its expanding Toot-Toot Range.
Available on Freeview since January this year, Tiny Pop is now reaching over 26.3 million homes.
The partnership between VTech and Tiny Pop offers an environment for young kids to laugh, learn and grow, with a diverse range of programming led by the familiar faces found in popular titles such as My Little Pony, Friendship is Magic, and Care Bears.
“It’s great to see that after fiev years of witnessing sales go from strength to strength the Toot-Toot brand is now big enough to warrant being on TV three times a day every single day of the year,” commented Charlotte Drake, senior brand manager at VTech.
“With new additions arriving for AW we are excited to watch this hugely successful brand triumph for another year!”