Hardenberg&Co is looking forward to an exciting summer and beyond with the Sassy brand.
After a positive launch at the Harrogate International Nursery Fair back in March, the range has been met with open arms by consumers and retailers alike.
“We’re thrilled with how the Sassy brand has been received by both retailers and UK parents too,” said Marc Hardenberg, MD of Hardenberg&Co.
“We’ve been talking to plenty of exciting toy retailers who can see the value in the Sassy brand and are keen to get Sassy into their stores.
“Following our Sassy Toy Tester campaign, we were delighted with the volume of applications from UK parents wanting to claim a free toy and then trial this with their baby and share their Sassy journey with us.”
The firm is now readying some new additions to the range set to launch at retail this summer.
Hardenberg added: “Sassy is truly committed to being the brand of choice in the UK for educational toys that can be trusted for developing babies.
“There are some adorable buggy toys, great to keep baby entertained out and about and come in a number of characters and styles to collect. We’ve expanded the two-in-one highchair toys too, making dinnertime more fun and engaging with the new Sensation Station.
“For gifting we’re launching some beautiful Sassy products, perfect for a baby shower or new baby gift. The Bumpy ball offers stimulating textures, patterns and sits beautifully within gift packaging. The Loopy Ball is great to look at and really develops baby’s motor skills with pinching and playing with all the loops.
“Lastly we have some great new rattles and electronic key sets that will put a smile on baby’s face with textured buttons and fun car sounds too.
“What makes Sassy toys so special is the unique approach to develop baby’s developing senses; touch, vision, hearing and taste.”
The firm has also launched a new trade site to help grow the brand in the UK and open up a more direct means of communicating with customers.
Looking further ahead, the company is confident of having a great Q4 with the brand.
“We’re enjoying working with the Sassy NPD team,” said Hardenberg.
“They’re so passionate about what they do and never rest. We’re seeing so many new ideas coming through for future product lines and the team move so fast in getting these to market at the right price.
“I can’t say much about the 2016 product lines, but from what we’ve seen there’s some great toys coming through that make excellent line extensions and some brand new additions too. Not only do the new products have that Sassy style, but they also all genuinely aid baby’s development as designed to do.”