The British Retail Consortium has revealed toys and baby equipment to be the best performing category in UK retail's like-for-like sales.

Toys help UK retail sales to highest growth in 18 months

Toys and baby equipment have helped UK retail sales see their highest growth in 18 months, with an increase of 1.8 per cent like-for-like from June 2014.

The BRC reveals that in what has been labeled as the ‘strongest growth since January 2014,’ toys and baby equipment was the best performing category, helped particularly by this year’s success of outdoor toys.

A surge in sales of outdoor toys was spotted particularly towards the end of June, when the heat wave ‘stimulated the sales of all seasonal items.’

On a total basis, sales were up 2.9 per cent against a 0.6 per cent rise in June 2014.

Meanwhile, online sales of non-food products in the UK grew 17.6 per cent in June versus a year earlier, when they had grown 10.6 per cent.

“The retail industry performed strongly last month, experiencing the best overall sales growth in eighteen months, exclusing Easter distortions, albeit on the back of a weak June last year,” said Helen Dickinson, director general, British Retail Consortium.

“We saw elcome signs of growing consumer confidence, with people more willing to ‘trade-up’ and spend a bit more on big ticket purchases, likely boosted by the growth in the supply of credit and other factors such as low inflation and rising real incomes.

“Some of the measures outlined by the Chancellor in last week’s budget are likely to help boost consumer confidence even further, with measures like the continued freeze in fuel duty and the increased personal tax allowance ensuring consumers have more money in their pockets to spend.

“We also welcome the Chancellor’s focus on increasing productivity. This is of crucial importance to enhancing retailers’ ability to continue to serve their customers better.”

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