UK multichannel toy retailer, The Entertainer has appointed a new head of buying and merchandising.
Mark Whittle has stepped in to the role with the firm having held tenure at Argos as its senior toy buyer, where he will be working closely with the management team and reporting to Stuart Grant.
Under his new role, Whittle will be responsible for all aspects of the buying and merchandising of current and new stores opening in 2015.
Whittle has also previously worked at Tesco where he created and launched the new toy brand Carousel, now a global brand for the retailer. An earlier position – one held for 15 years – saw him act as toy buyer at Woolworths.
Whittle will purchase across all categories and will help Grant in expanding the buying team and build new structures and processes as The Entertainer continues its plans for rapid growth.
“We are delighted that Mark has joined The Entertainer,” said Stuart Grant, buying director at family-run toy chain.
“With his extensive knowledge of purchasing within the toy industry we are confident he will ensure we continue to offer our customers the right products at the right price and support our ambitious programme of store expansion.”