Character Options will be showcasing two of its key autumn brands, the Teksta Scorpion and Little Live Pets Clever Keet, at the Gadget Show Live.
Taking place between October 23rd and November 1st 2015, The Gadget Show at Westfield will feature around two dozen gadget stands with a number of them focusing on toy brands.
The character stand will allow visitors to see and play with Clever Keet, an interactive toy bird, while also viewing the new Teksta Scorpion.
“Character Options considers a huge range of options when creating its marketing plans for each of its brands," said Jerry Healy, marketing director.
"Increasingly consumer shows are becoming an important part of the support for our retailers and by carefully choosing where to exhibit we have found them to be a great way to effectively connect with a large adult and child audience.
"The Westfield event will have a huge passing footfall, and with only a few toy brands represented, we are guaranteed a great share of voice. The timing is also perfect for retail, as it covers the entire October half term; a key buying or decision time for parents.”