Brainstorm is helping retailers bolster their dino offering this season, following the international box office success of Jurassic World.
The firm’s popular Aqua Dragons range is being expanded with the addition of the Aqua Dragon Jurassic Eggspedition and Eggspress, introduced to help retailers capitalize on this summer’s dinosaur trend.
Alongside its Aqua Dragons collection, Brainstorm is reporting a ‘surge’ in demand for other dinosaur-themed lines, including its T-Rex Projector and Room Guard as well as the Astro Dino Torch.
The firm states that demand has in part been driven by consumers following a TV campaign as well as integrated PR across media channels.
“It would be remiss of us and other toy companies with dinosaur products not to capitalise on one of the biggest movie releases of all time,” said Nick Saunders, sales director at Brainstorm.
“Our dinosaur related products are always extremely popular but children and adults can’t help but be taken along the Jurassic Park wave and so kids are clamouring for all things prehistoric.”