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Shares in the firm hit all time high on Wednesday, June 17th as initial shipments of Jurassic World toys drive excitement.

Hasbro shares at all time high with help from Jurassic World

Hasbro shares have hit an all time high, trading near a 74.85 buy point from a flat base, having been driven in part by shipments of Jurassic World toys.

The firm has seen shares surge 13 per cent through April with earnings and sales topping the expectations of industry analysts.

Hasbro’s boys and pre-school categories have proved particularly strong, driven by initial shipments of Jurassic World toys, according to Investors.com.

Total shares for the firm are up about 35 per cent year to date.

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