MGA Entertainment is to make its debut in the STEM market this summer with a brand new doll line.
The new range boasts an educational angle that will ignite imagination and encourage science themed play, as each doll will come with an interactive science experiment to try at home.
Each doll will feature a ‘geek chic’ style with different fashions for every one of the characters.
The line will focus on relevant themes that encourage experimentation and learning in STEM subjects that the firm states will ‘set alight to the imagination and encourage science-inspired play’ among girls and boys alike.
The product launch will receive marketing support that will include major media and entertainment partnerships, along with TV, digital and PR activity.
Further details are being kept tightly under wraps for now, but MGA has revealed it has high hopes for the new brand in the STEM sector.