Character Options is making it return to the Good Food Show to present its popular ChillFactor range and new line of Yummy Nummies.
The move to Birmingham’s NEC this summer marks the launch event for the new Yummy Nummies brand.
The firm will present the range at its back to back stand at this year’s show, where it will also be demonstrating the ChillFactor Tutti Frutti Slushy Maker and new ChillFactor Drinks Bottle.
With overall footfall at the show expected to reach over 100,000, Character Options believes the show is the ideal site for the brand’s UK launch to consumers.
“The Good Food Show Summer has been a very successful event for us over the past two years for the ChillFactor brand and now we want to echo this success with Yummy Nummies, too,” said Mark Hunt, marketing manager at Character Options.
“It is important for us to reach and educate an adult audience about these brands as well as children, as often parents have the final say in the future purchase. The Good Food Show exhibit is a way for us to do this in a proven effective way.”
The show is just part of the firm’s summer campaign for both ChillFactor and Yummy Nummies, with more initiatives being revealed in the near future.