The games firms' queen of marketing also manages the sales team and network of agents.

WOMEN OF THE YEAR 2015: Rachael Wyatt, Coiledspring Games

Wyatt "has that rare ability to combine a flexible, creative mind with application and focus to ensure whatever she’s working on is delivered to the very highest standards," read one nomination.

The popular exec’s responsibilities have expanded recently to include managing Coiledspring’s sales team and network of agents, which she has taken in her stride, and she is hugely dedicated to the company.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email to vote.

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