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MD is 'full of amazing, creative ideas'.

WOMEN OF THE YEAR 2015: Karen Wood, Strider Bikes UK

Wood started retailing Strider balance bikes and products in 2010.

As the mother of two young Strider riders, she quickly made a name for herself by offering honest and sensible advice to parents looking to help their young children find the best way to ride on two wheels.

"She is full of amazing, creative ideas and I’ve never seen anyone with such belief in her brand and its impact on kids and their lives," said one nominator.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email toynewswoty@nbmedia.com to vote.

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