Weber joined Vivid in 2003 as licensing and marketing director, which saw her oversee the licensing, marketing and packaging functions across the company’s portfolio.
During her tenure at the firm, she has overseen successful brand campaigns such as Bratz, Fifi and the Flowertots, Roary the Racing Car, Moshi Monsters, One Direction and Union J dolls.
Part of her focus this year will be on the new-look Thunderbirds Are Go line.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.