Spin Mater and Simba Dickie Group have been appointed the master toy licensees for the award-winning children’s show Masha and the Bear.
The new deal with Animaccord Corp will see the two firms deliver a range of playsets, plush toys, puzzles and more across the US and Canada as well as Europe.
Spin Master will serve as the master toy partner for the US and Canada, adding the property to its roster of pre-school lines.
“Masha and the Bear’s standout style and humour have made it a transcultural hit and we are thrilled to bring this fan-favourite franchise into the Spin Master family,” said Adam Beder, executive vice president of global licensing for Spin Master.
Meanwhile, Simba Dickie Group will launch a collection of toys, building blocks and more to the European market, with roll out commencing in the second half of 2015.
“Masha and the Bear fits very well in our strategy and we are convinced that together with the Masha team, we will build up the brand to successfully leverage its full power,” added Michael Sieber, CEO and owner of Simba Dickie Group.