Schleich has detailed two new retail activation plans to support its retailers across UK and Ireland.
This month will see the launch of The Great Schleich Dinosaur Hunt, taking place in stores throughout June and July.
Retailers have been provided with a full kit to hold the in-store event, including posters, colouring sheets and trail cards for children to complete the hunt.
Children who take part will have the opportunity to win an in-store prize, while all entrants will also be in the running for a national prize.
The dinosaur activity has been designed to further support stores and the Schleich dinosaur collection during an important retail period.
“We’re really looking forward to seeing this campaign roll out across many of our retailers," said Laura Bull, marketing manager, Schleich.
"The support will heighten awareness for the dinosaur collection as part our year round marketing support for the brand. We’re also keen to remind parents why they love Schleich by bringing a little a bit of fun to their shopping experience.”
The firm will also be offering selected retailers a loyalty card for its customers throughout the summer.
Running from July 1st to August 31st, every customer that spends £5 on Schleich products will receive a sticker. Once six stickers have been collected, the customer can choose a free item.