Pickavance joined Hy-Pro in 2010 as product manager to develop the wheeled brand Zinc.
Responsible for sourcing, product development and marketing, she has helped Zinc grow into a leading brand which now has distribution around the world.
Her colleagues say that she is a team player, great fun to work with and always goes the extra mile in everything she does, is constantly in demand and copes well under pressure.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.