"The list would not be complete without Sally – one of the toy industry’s most experienced, talented and well respected marketeers," said one of the execs who put Plumridge forward for the listing.
She certainly boasts a wealth of experience gained from senior management positions held at companies such as Mattel and Tomy Europe.
At LeapFrog, she is responsible for international marketing and product, heading up a team of six people.
The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email firstname.lastname@example.org to vote.