The administrator makes sure that the toy company works like clockwork.

WOMEN OF THE YEAR 2015: Julie Reynolds, Flair

Prior to joining Flair, Reynolds worked for a number of years at Tomy so has a good solid background of knowing how toy companies operate and need to be organised.

She is described as "a lovely lady, willing to help anyone with anything and deals with consumer calls and customers alike. She is completely unflappable and always has a cheery smile."

One of Flair’s unsung heroes, Reynolds is very appreciated in the team.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email to vote.

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