General sales manager is 'committed, dedicated and honest'.

WOMEN OF THE YEAR 2015: Alex Ratchford, MGA

Ratchford has been in the toy industry for 25 years.

During that time, she has built a great reputation as someone who is always prepared, a strong but fair negotiator, organised, thorough and, most importantly, someone who works jointly with retailers to develop joint business plans.

She never walks away from problems, not being satisfied until any issue is resolved. Committed, dedicated and honest, said her nominator.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email to vote.

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