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Brand manager is busy finetuning the strategy for MGA's new girls property.

WOMEN OF THE YEAR 2015: Nicola Mellor, MGA

Having proved herself in the role of assistant brand manager on Little Tikes – playing a pivotal role in making it the number one UK toy brand in 2014 – Mellor was promoted to brand manager for MGA Entertainment’s new girls property.

With the launch planned for later on this year, she is currently busy finetuning the marketing strategy.

She joined the toy industry from Merit LILIN UK in May 2013 and is described as a rising star and certainly one to watch.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Marketeer (sponsored by Norton & Co) and Woman of the Year will be chosen from the top 100. Simply email toynewswoty@nbmedia.com to vote.

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