Recent successes for the director of brand activation include the Fisher-Price Discover Your Way campaign.

WOMEN OF THE YEAR 2015: Wendy Hill, Mattel UK

Hill has played a major role in the toy industry since she started at Mattel over a decade ago. She has risen up through the ranks, working on Fisher-Price and Hot Wheels brands, and has reached her current position through her strong vision, tireless drive and can-do attitude.

Recent successes include the Fisher-Price Discover Your Way campaign and a high profile partnership with The Daily Mail for Scrabble.

Hill is certainly an incredible ambassador for Mattel.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email to vote.

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