The LEGO Group has opened a new and improved area at the world’s most famous department store, Harrods.
At 170 square metres, the new space, based within the extensive multi-sensory Toy Kingdom department, is three times larger than the previous LEGO area.
Guests will be able to shop a broader range from the LEGO collection including all key themes whilst categories will have their own specific space.
The space will also feature 3D models including City, Friends, Star Wars, Ninjago and Creator.
The showstopper will be a model of Harrods made entirely from LEGO bricks which will take pride of place on the shop floor.
Measuring three metres x 90cm x 120cm, it is made from 72,000 bricks and took Duncan Titmarsh, the UK’s only LEGO Certified Professional, and his colleague, Kevin Cooper, six months to complete.
(Pictured: Fiona Wright, MD at LEGO UK and Annalise Fard, director of Home and Toys at Harrods.)