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Elmer has a family background in the toy business but has carved out her own successful career, too.

WOMEN OF THE YEAR 2015: Vicki Elmer, Bandai

Bandai’s product manager and media planner, Elmer has a wealth of experience in the toy and licensing industries.

Prior to joining Bandai in 2010, she spent four years at Corinthian as the marketing manager for In My Pocket, while she has also worked on pre-school brands Muffin the Mule and Thomas & Friends.

Recent focuses at Bandai have been on the Power Rangers series, along with the likes of Big Hero 6, Monchhichi, Tamagotchi Friends and Sprukits.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email toynewswoty@nbmedia.com to vote.

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