Mattel's long serving and popular head of PR makes her second appearance in the list.

WOMEN OF THE YEAR 2015: Sarah Allen, Mattel UK

As well as being a popular PR in the business, head of PR Allen also represents the industry on a number of committees and panels, putting forward intelligent and inspired input.

The long serving director has worked on brands including Barbie, Hot Wheels, Monster High, Fisher-Price, Thomas & friends and Ever After High.

Proactive with ideas which fit with your publication, you are also guaranteed a fast turnaround on copy.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email toynewswoty@nbmedia.com to vote.

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