The managing director of Evolution PR is profiled.

WOMEN OF THE YEAR 2015: Michele Bates, Evolution PR

"Michele is an integral part of the industry PR to many, works hard to promote the industry generally and has, since the middle of 2014, given her and her teams’ time, pro bono, to help promote the work of the Toy Trust," read one of her nominations.

Bates began Evolution PR in 2004 and since then it has gone from strength to strength, working with many top toy, licensing and nursery companies. One of the most trusted PRs in the business.

The ToyNews Women of the Year 2015 networking and awards event will take place on Thursday, July 16th at Home House, London. Winners for Rising Star, Innovator, Markeeter and Woman of the Year will be chosen from the top 100. Simply email to vote.

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