Galt Toys believes its successful Ambi Toys line can become one of the UK’s best selling toy brands for the first years market.
The firm acquired the range back in 2013 and has seen the line embraced by independents and major retailers alike.
“It’s a great range and performing extremely well,” John McDonnell, managing director at Galt Toys, told ToyNews.
“We acquired Ambi Toys at the beginning of 2013 and have steadily been building its presence amongst our suppliers.
“It is now stocked by most big retailers such as John Lewis, Debenhams and Amazon, but also by many independents.
“We’re not surprised by the uptake as it perfectly complements our own products, designed for first years and toddlers with a strong focus on child development and education through play.”
Now the range has established itself as a strong performer, McDonnell believes Ambi is on track to become one of the UK’s top toy brands.
“Hopefully it will become one of the UK’s best-selling toy brands for the first years market,” added McDonnell.
“We’ve added six new Ambi Toys to its range this year, all with distinctive designs based on the original mechanical drawings of world renowned toy designer, Patrick Rylands.
“Babies and toddlers are not interested in passing trends or the latest gadget.
“They need well-designed and reliable toys, which don’t disappoint during play, which is exactly what these toys do, and the fact they are British designed toys, ensures the design integrity and success of the Ambi Toys range for many years to come.”
An example of the success of the range can be seen with the Activity Case, a new product that launched earlier this year and is already topping the Ambi Toy sales charts.
“It is a colourful and interactive action centre with six fun activities for little hands to explore,” added McDonnell.
“Children can press the button and it squeaks, pull back the blue bird to chime the bell, slide the mirror to see who’s hiding underneath.
“The toy encourages manual dexterity and the learning of cause and effect.”