The TX Juice brand can be one of the top RC brands in Europe, Wow Stuff has confidently told ToyNews.
The company has enjoyed success with the brand in international markets and is now in the process of appointing a UK distributor.
“We launched in international markets ahead of the UK and TX Juice is now probably the fastest growing RC brand in these markets,” Wow Stuff MD Richard North told ToyNews.
“All lines sold out in 2014. We are now using the same business model for the UK and appointing a UK master licensed distributor so we can focus on some new product development.
“The R/C market is substantial and growing but also it is very fragmented. There are a plethora of new brands that don’t really have a common purpose, USP or brand identity across their range. We have also seen a lot of activity from the introduction of drones and this has stimulated the overall market.
“We can see TX Juice as the number two RC brand in Europe.”
The firm believes its dedicated tech team, Wow Labs, has given TX Juice the edge over competition due to the cutting edge technology sitting within each product.
“It’s a very focused plan to increase the use of our tech team, Wow Labs, to develop more cutting edge technology for each new product that can be unlocked by pressing the special feature Juice Button,” added North.
“Our experience working with Vivid in the UK for Real FX Racing has proven the business model. Our technical ability to create best in category tech toys, matched with a leading marketing and distribution partner, is the way forward for each market and we will announce our TX Juice UK partner very soon.”