App allows parents to create their own personalised memes of their babies and children.

Fisher-Price builds on MadeForMums partnership with new MadeForMemes app

Mattel’s Fisher-Price brand is building on its digital partnership with parenting website MadeForMums, as well as sponsoring the launch of its newMadeForMemes app.

Supporting the brand’s Little Discoveries marketing campaign, the extensive partnership continues to ‘celebrate the little discoveries that children make every day through play’.

With strong support from MadeForMums’ editorial director, Susie Boone, the co-branded media partnership includes a dedicated channel featuring genuine reviews from a panel of ‘little experts’ and their parents, plus images and interactive videos of babies discovering with Fisher-Price. 

Reaching thousands of mums every month, the integrated channel also features monthly competitions and is supported by high impact mobile optimised online advertising and database outreach.

Elsewhere, the new MadeForMemes App sponsored by Fisher-Price allows parents to create their own personalised memes of their babies and children.

Parents will be able to create their meme and share it via social media using the #littlediscoveries hashtag for the chance to win Fisher-Price prizes.

“Our integrated partnership with MadeForMums has given us the perfect online platform to communicate our Fisher-Price brand messages to digitally savvy ‘millennial mums’ along with the innovative MadeForMemes App that will create shareable content to engage parents in an original, humorous and fun way," said Wendy Hill, brand activation director at Mattel UK.

"It is something completely different and will help us be part of that everyday conversation online with parents increasing the brand connection through these exciting social platforms.”

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