The firm will develop a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play-sets, novelties and role-play products.

Wicked Cool Toys picks up master toy licence for Thomas Edison’s Secret Lab

Wicked Cool Toys has been appointed as the master toy partner for the new animated series, Thomas Edison’s Secret Lab.

The firm will now develop and bring to market a line of STEM-based toys, including compounds, activity kits, science kits, food sets, figures, play-sets, novelties and role-play products.

Developed in partnership with Genius Brands International, the new lines will be designed to encourage kids to explore science.

“Thomas Edison’s Secret Lab provides a seemingly endless array of fascinating themes and inventive ideas that translate perfectly as toys,” said Michael Rinzler and Jeremy Padawer, co-presidents at Wicked Cool Toys.

“We are very excited to collaborate with the GBI team to develop creative and imaginative STEM-based toys that makes science a blast for kids.”

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