We sit down for a chat with Nadim Laperouse, MD of Wow Toys, about the benefits of attending the annual May show.

Harrogate highlights: Wow Toys

What will you be showcasing?

We are showcasing our new Christmas hard lines, which are the first ever reward charts for toddlers. They’re totally perfect for one to five year olds. It’s a world first and the product super amazing with buyers loving them the world over.

Will you be running any special show offers?

I can tell you the Wow special show offer is positively eye watering. We will have tissues on the stand for buyers who need to wipe their eyes.

Why is Toymaster such an important event?

It is a great show which has true grit and is genuinely meaningful in a world full of too many shows. It’s focused with great attendance and order writing. Call me old fashioned, but isn’t that what a good show is all about? 

Why did you decide to exhibit at the show?

Deciding to exhibit at the show is hardly even a decision. It’s a way to give and show our continued support for the so many fabulous Toymaster members whose lives are solely about toys. Like all good clubs, supporting each other is what it’s all about.

Best Toymaster memory?

Running out of ink in my order writing pen. Chatting to some truly great suppliers and getting a great connection with so many Toymaster members who love the Wow brand.

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