Suzie Howes, head of marketing at Winning Moves, on why Toymaster remains a vital date on the industry calender.

Harrogate highlights: Winning Moves

What will you be showcasing?

From Top Trumps we’ll be showcasing new licences Minions and Shopkins.

We’ll also have the next release from Bananagrams – Wildtiles – as well as Peppa Pig Guess Who.

We’ll be showing more traditional games from our collection including Waddingtons 3-in-1 Backgammon, Chess and Draughts Set. Last but not least, we’ve also got classic family games Dominoes and Solitaire.

Will you have show offers?

Yes, everybody loves a good bargain. There are some savings to be made on our Top Trumps range, Trivia Pursuit and also on our playing cards.

Why is Toymaster such an important event?

It’s a great opportunity to meet and catch up with independent retailers.

There is nothing like getting feedback from the horses mouth and finding out what is working and also where we can support the retailers more. This is the perfect venue.

How important are the indie toy stores to you?

The independents are very important to us as a business. With products such as Top Trumps, the independents allow us to get a broad spectrum of titles out in the marketplace and into the consumers’ hands. Whilst the majors all battle it out, the independents are a consistent route to market.

What is your best Toymaster memory?

There have been many memorable moments, but the best ones I think are the ones that you can’t remember the next day…

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