Esdevium's key account manager, Rob Sherlock runs through what the firm will have on offer at this year's Harrogate show.

Harrogate highlights: Esdevium

What will your company be showcasing?

Pokémon TCG, where our sales grew 64 per cent in 2014 and are looking on target for 50 per cent further growth in 2015, Disney Pictopia Trivia game and, of course, Dobble which sold over 80,000 pieces in 2014.

Will you be running any show offers?

Yes, many offers with free stock offerings on Disney Games (buy six get two free), Rocket Games (buy eight get four free) and an exclusive Pokémon product just for Toymaster members.

Why is Toymaster such an important event in the toy industry calendar?

This is a great opportunity for Toymaster members to meet new and existing suppliers and add the latest toys and games to their offering. It’s also a rare chance to meet up with fellow members to find out what is hot in our industry right now and going forward to Q4.

Why did you decide to exhibit at the show?

It is a great opportunity to showcase our ranges to so many Toymaster members and independents alike and take orders for our products. It is also a chance to meet the customers we don’t get a chance to see during the year and get them to take advantage of some great offers from Esdevium Games.

How important are the indie toy stores to your business?

The independent trade is the life blood of the toy and game industry. They have the flexibility to adapt to trends far more quickly and offer a different service to their customers than the nationals.

Best Toymaster memory?

Toymaster show evenings definitely register. The Toymaster show is the friendliest show of the industry where we can do some great business for the rest of the year.

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